Our customers wanted a tailored experience with Microsoft Edge with the ability to choose the publishers and topics of interest to them. I worked on personalization and customization framework for the newsfeed on the new tab page for the browser. We redesigned a new personalization experience for users. The results: a more simplistic new tab page, with refreshed navigation, follow and unfollow capabilities, topic search, related topics, card design, topic images, and more.

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My role: Lead designer